CINCINNATI—Drawing combined reactions from viewers with its try and flesh out the backstory of the favored cleansing merchandise mascot, a brand new advert launched by Procter & Gamble this week generated controversy with its revelation that Mr. Clear solely dates Black ladies. “The beloved and iconic Mr. Clear has lengthy been recognized for his smile, his bulging muscle mass, and his shiny bald head, however now there’s much more to his story!” learn a Procter & Gamble press launch issued when networks started airing the 30-second spot, during which not one of the model’s merchandise are featured and no cleansing takes place, however as an alternative the enduring character talks candidly about how everybody has their preferences and “white women simply don’t do it for [him].” “We realized that customers have been watching Mr. Clear on TV for many years, and but they’ve by no means actually gotten the possibility to know him. We needed them to know there’s an actual particular person behind this man who cleans your entire home and each room that’s in it, and a technique to try this is by having him discuss how he began courting Black ladies in faculty and by no means actually regarded again. It’s not a fetish—it’s only a matter of attraction and real compatibility, and it’s essential for our clients to know that. Whether or not they understand it or not, everybody has a kind, and that features Mr. Clear.” At press time, Procter & Gamble representatives teased a brand new upcoming commercial that confirms Mr. Clear’s single-hoop earring is a mirrored image of his bisexuality.
