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Sunday, July 7, 2024

Asserting Justina X Ruggable! | Justina Blakeney


Hi there associates! I’m *so* excited to share our newest assortment with you immediately — it’s Justina X Ruggable and it’s jam-packed with coloration, sample, and character — identical to I prefer it!

Working with Ruggable on this collaboration has been very dreamy. I’ve at all times believed that coloration is the final word temper booster, and it’s one thing I’m keen about infusing into each facet of my life. With this assortment, I wished to convey that very same pleasure into your houses. Not solely do these rugs look *so* vibrant, however the washable facet makes them extremely sensible, particularly with a busy family. It’s exhausting to decide on a favourite between Eartha, which brings a lot happiness to my lounge daily, and the daring sizzling pink of Magdalena in my kitchen—lastly fulfilling my dream of getting a sizzling pink rug!

Love seeing the Ella runner in my bed room

The Inspiration Behind the Designs:

Like with most of my designs, I designed the gathering for *me*. I leaned into my experiences and my style– typically envisioning completely different variations of myself at numerous phases of my life. For those who share my ardour for vibrant colours, intricate patterns, and designs impressed by nature, I consider and hope that this assortment will resonate with you, too! Every bit on this assortment tells its personal story–Sonia and Billie, originated from my work. Josephine and Eartha, drawing from my illustrative work, had been sparked by my kiddo, Ida’s love of wildcats. Alice and Georgia, that includes botanical motifs with an eclectic twist, discover their roots in historical Egyptian artwork, infused with my up to date kaleidoscopic vibe. Nature serves as inspiration for thus a lot of my designs, whether or not expressed actually as seen in Tarsila’s palm fronds or abstractly, as within the crystal-like interpretation of Hilma. Some items had been impressed by my travels to locations like New Mexico and Morocco. Typically, it’s exhausting to pinpoint precisely the place the inspiration comes from – typically the designs simply pour out of me! It was nice enjoyable working with the unbelievable artistic crew at Ruggable to translate my imaginative and prescient and artwork into “traversable,” washable, artworks!  All through the gathering there are delicate nods to the enchantment of Mom Nature– and I consider that this imbues every bit along with her ineffable magic. Additionally, every of the rugs are named after artists that I’ve been impressed by all through my life — can you work the artists that impressed every design?

Sonia is available in two colours: Terra & Sage (above) and Sand & Ocean
Josephine in Dawn – sure … we now have out of doors rugs on this assortment!

I can’t wait to see these rugs in your houses! I hope they create as a lot pleasure to you and your households as they did for me whereas designing them! 

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