Enterprise at Casa Bonita is at the moment booming. If you wish to e book a desk for Trey Parker and Matt Stone’s novelty Mexican restaurant, the earliest reservation out there as of proper now’s in mid-January. However don’t let the packed crowds idiot you, it’s seemingly nonetheless a great distance from turning a revenue.
As we’ve beforehand talked about, it might take Parker and Stone greater than half a century of serving meals to make their $40 million funding again. However that estimate solely accounts for the meals being offered, not any merchandising tie-ins. And if there’s anybody who is aware of about hawking ineffective licensed merchandise, it’s the creators of South Park.
The Casa Bonita empire has already been being profitable from non-food aspect hustles, together with the documentary ¡Casa Bonita Mi Amor!, which performed in choose theaters earlier than touchdown on Paramount+. And there’s additionally El Mercado at Casa Bonita, the restaurant’s “official retailer.” That’s proper, you don’t want to really go to Casa Bonita so as to purchase Casa Bonita-branded souvenirs, you may simply get them organized on-line and deceive all your pals.
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The shop’s web site is overflowing with crap merchandise starting from T-shirts, to baseball caps, to mugs, to socks, to scrunchies, to keychains, to margarita combine. Extra unusually, Casa Bonita can also be promoting customized skis for $1,767. It’s in Colorado, in spite of everything.
Since Christmas is developing, the shop has a line of holiday-themed merch as effectively, which incorporates ornaments, cookie cutters and candles that odor like Casa Bonita. A few of their scented candles sound fairly nice, like Mexican Sizzling Chocolate, however there’s additionally one referred to as “Casa Christmas” that smells like fir bushes blended with their iconic dive pool.
Wait, what?
The web site brags that the candle is “greater than only a candle, it’s a dialog piece.” That’s as a result of “when company arrive at your own home for a vacation social gathering this yr they’ll say ‘What’s that odor?’ you may proudly inform them that it’s the odor of Casa Bonita at Christmas time.”
The pool looks as if an odd selection of topic to theme an odor-based product round, contemplating that it was once an amazing olfactory presence on the restaurant. Whereas Matt Stone promised that the brand new Casa Bonita “doesn’t stink like chlorine anymore,” the dive pool itself reportedly nonetheless smells like chlorine. Which makes whole sense, because it’s not an actual physique of water, it’s a heated pool within an eatery.
So does that imply that the candle smells like Christmas bushes blended with chlorine? Which will sound barely off-putting, however one Colorado outlet has argued that Casa Bonita’s pool odor is “iconic,” not in contrast to Disneyland’s Pirates of the Caribbean trip. That would clarify why every candle prices a staggering $43. For that a lot cash, we anticipate them to not less than lie and say it smells like Gwyneth Paltrow’s junk.
store.casabonitadenver.com
Possibly with all that candle cash within the financial institution, they’ll be capable of provide performers who work within the smelly dive pool the “honest pay” and “advantages” they’ve been asking for.
