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Thursday, January 9, 2025

CES 2025: Ballie, Samsung’s Family Assistant Robotic, Is Again



As CES started this 12 months, one matter got here up again and again amongst reporters: “The place’s Ballie?” The non-public robotic that Samsung confirmed at CES 2024 left an enormous impression on everybody—rolling round on the ground, following folks round, whereas projecting pictures up onto the ground or wall. Without having as giant a presence at CES because it did final 12 months, Ballie popped up within the Samsung sales space, presentation, and supplies, with the information from Samsung that Ballie needs to be obtainable “this 12 months.” 

It’s been a protracted street for Ballie because it was launched at CES in 2020. At that time, Ballie was merely an idea that seemed as if it had been 3D printed at dwelling. By final 12 months, Ballie was a completely practical mannequin; because the centerpiece of the Samsung CES presentation, it promised to be a companion, a safety staff, and dwelling embodiment of your voice assistant for SmartThings. (SmartThings is Samsung’s sensible dwelling platform, arguably the fourth largest behind Apple, Google and Amazon.)

After which we heard nothing for a lot of the 12 months. 

By the point Ballie popped again up at IFA (a global tech expo) in September, it had improved dramatically because it inched nearer to an actual consumer-ready mannequin. This Ballie interacted utilizing actual language and expressed feelings, outcomes of tightly built-in AI. It might observe instructions, name folks, and predict the wants of individuals and pets within the dwelling. It might acknowledge gadgets you held after which provide you with details about them. It might make selections about whether or not to undertaking small bites of knowledge or extra detailed knowledge, after which select the fitting location to undertaking that information. 

On this 12 months’s iteration, Ballie is being actively demonstrated for attendees, relatively than merely having a one-time, highlight demo. It tasks decisions for the consumer as digital buttons on the ground, and may management gadgets by way of SmartThings integration.

Seeing Ballie’s present design (a sphere on two entrance wheels with a again fin for stability), I’m reminded of the Enabot Rola, a tiny private robotic I’ve been testing the previous few months. Whereas I haven’t thought a lot of the Enabot usually, the design makes the robotic surprisingly resilient. No matter what it bumps into or encounters (together with the jaws of my Doberman), the low heart of gravity permits the Enabot to recuperate its place upright shortly. I think Ballie might need the identical resilience of motion. 

Whereas I don’t but have any sense of pricing or availability past the free dedication Samsung has supplied reporters this week of a pending launch inside the subsequent calendar 12 months, what’s abundantly clear is that with every look, Ballie turns into a extra viable client product.



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