New yr, new feed?
Right this moment on the weblog we’ve got a publish from Julia Broome that may actually gentle a fireplace in you. You’re going to complete this publish, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible suggestions which you could simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this publish is filled with worth.
If in case you have but to satisfy Julia she is a powerhouse in relation to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the subsequent stage, Julia has now launched her personal programs and instruments to convey her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years previous, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who may spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for just a little over 7 years which, because the cliché goes, is under no circumstances what I went to school to do. Nonetheless, how I acquired right here is just too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be trying to find an internship alternative that may assist me stand out for graduate faculty. On the time, it was really the wild wild west in social media: Influencers and bloggers have been popping up left and proper and regardless that I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and she or he was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a couple of month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified all the trajectory of my profession… I feel it’s secure to say that Lauryn is a big purpose why I’m within the place I’m at present – The truth that I’m now writing a weblog publish for the TSC neighborhood is simply the cherry on high in essentially the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be wanting to make a reputation for myself as a SMM so I jumped headfirst into each expertise I probably may: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient search engine optimization methods and MUCH extra. You title it, I’ve performed it.
For everything of my profession, I’ve been extraordinarily behind the scenes and took delight in rising my purchasers’ accounts with out anybody understanding who I used to be or what I did. Nonetheless, final yr, I made a decision to place myself on the market on TikTok to share all of my suggestions, methods, classes, and recommendation I’ve amassed through the years. I discussed this earlier, however I’m a analysis girlie by way of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same word: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on monitor. This yr, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of just about 240k mixed followers on each platforms. Whereas serving to my purchasers is superb– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the subsequent stage with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most formidable, entrepreneurial, good, and pushed individuals on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that word… Let’s discuss optimizing your content material technique and squeezing the *most* juice as potential out of your content material.
Learn how to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing which may make you hate me (please don’t!!) however social media progress is not simple and for those who don’t know work smarter, not more durable, you’ll probably burnout. The secret’s understanding really optimize your content material technique so that you simply’re not working round like a headless rooster continually considering: Sh*t I haven’t posted something at present!!! What am I going to do/what am I going to publish??!! In the event you really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different individuals inform you that it is advisable to “area of interest” down or in different phrases: choose one matter to deal with and keep on with that. Nonetheless, that has by no means, and can by no means, be the recommendation I might give to you. For my part, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As an alternative, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve got a variety of subjects which you could discuss. So let’s say your most important focus is magnificence however you additionally produce other subjects you need to share on social media. Your content material anchor can be magnificence and your content material pillars might be one thing like: wellness, residence decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be repeatedly posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, individuals miss the mark on having a powerful content material plan. I extremely advocate creating an editorial calendar that may act as your roadmap as a way to make sure that you’re posting a steadiness of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar beneath so that you can get an concept of what this could seem like.
Fast word #1: The primary factor I would like you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media will not be a one-size-fits-all so this editorial calendar is completely going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material and so they simply so occur to make use of an especially related content material system. By now, we all know that I like to do my analysis – Which is how I found that each one three of them have created a system to make sure that they’ll squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not more durable” scenario so that is proper up your alley– and to take out any guess work, I’m going to provide you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept that your content material anchor is magnificence. The commonest magnificence idea in the intervening time is “Get Prepared With Me” movies – So let’s run with that. Right here’s get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This might be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This might be an extended 1 minute video that may present your entire make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and so forth).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your closing look, to point out your outfit, to point out how you probably did the blush method, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This might be an extended 1 minute video that may present you taking every thing off, doing all of your PM skincare routine, and so forth.
And voila, now you might have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this type of system can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + every thing). This, alone, is a goldmine in relation to content material optimization however there are two extra steps that may actually take you to the subsequent stage.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we would like it to be on fireplace – So let’s run by way of a brief breakdown of know what to publish to Instagram vs. TikTok. Spoiler alert: You should use step #3 to set you up for achievement so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this publish to inform your viewers you might have an extended make-up GRWM posted on TikTok as a way to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you could possibly let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, try to be utilizing the remark part to let individuals know that you’ve got the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s necessary to your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you possibly can let your viewers know that in the event that they need to see the total look, they’ll go to your Instagram.
Now, it’s secure to say your content material technique is on fireplace. The very final step is easy however undoubtedly an important so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
Initially, for those who made it so far and also you’re studying this: Simply know I’m pleased with you and that you simply’re going to be so glad you caught round. This closing step is essential to optimize your content material technique as a result of it’s in all probability an important facet of social media: posting CONSISTENTLY! All the above steps imply nothing until you’re in a position to keep on with a content material schedule that works for you so I went forward and created 3 totally different posting schedules which you could select from. I extremely advocate selecting the one which feels essentially the most do-able to you after which working your approach up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the sort of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are now not stressing about what to publish, when to publish, and which platform to publish it on. You’ll be able to thank your self for following these 5 steps, and you’ll thank me later when it really works.
Need extra social media recommendation similar to this? I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so if you need extra recommendation similar to this: You’ll find me on Instagram and TikTok at @juliabroome – my DMs are all the time open you probably have any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And for those who’re a content material creator wanting to go even deeper into this topic, my Content material Course can be good for you. Or for those who’re studying this as a social media supervisor who desires to achieve extra purchasers or learn to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both approach, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I will probably be launching one thing earlier than the tip of the yr that would allow you to discover your dream job… Particulars to come back on Instagram however I’ll depart you with that. Glad content material planning!
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There you might have it. Every thing it is advisable to take your social media presence to the subsequent stage. Hold us posted within the feedback beneath.
Within the meantime, you should definitely take a look at Julia’s content material for much more worth. As you possibly can see, she delivers.
x, The Skinny Confidential workforce.
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OPTIMIZE YOUR CONTENT:
